WEBINAR

Workplace Coffee Is Evolving

Coffee programs have entirely new expectations for employers – there is a new importance to this amenity to drive employee satisfaction and engagement. Join this free webinar to discover how OCS operators can elevate their coffee offerings, meet evolving client expectations, and unlock new revenue opportunities in the modern workplace. 100 attendees* will receive a free gift from our sponsor, Nestle Professional Solutions.

November 18, 2025

8:00 PM UTC

1 hour

Sponsored

November 18th, 2025

3:00 PM ET / 2:00 PM CT / 12:00 PM PT / 8:00 PM GMT

Duration: 1 hour

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Summary

Workplace amenities are more valued than ever by employers as they seek to make the ongoing transition back to the office a more comfortable experience for their team members.

This webinar will explore how we OCS operators can take the coffee amenity in the workplace to a higher level and capitalize on the available revenue opportunity. Are you getting your share? Join the free webinar, where we will explore the possibilities.

• What’s changing about the workplace coffee habits?

• What do the expectations of clients look like?

• What are the key selling points when it comes to elevated OCS?

• What new pain points can be addressed by better OCS?

• What type of roasts are gaining traction, what’s declining?

• Is there a way to execute cold coffee with ease?

• How can operators maximize revenue potential?

• What’s happening in the creamer space?

• If you have customers interested in sustainability, how do we address it with coffee/creamer solutions?

• Navigating the challenge of pricing.

• The importance of premium brands.

Speakers

Dora R. Márquez Lema

Director of Brand Marketing

Nestlé Professional Solutions

Dora R. Márquez Lema is a marketing executive with over twenty years of experience driving growth and innovation in the coffee and beverage sector. As Director of Brand Marketing at Nestlé Professional Solutions, Dora leads strategy and communication for iconic brands such as NESCAFE, Seattle’s Best Coffee, and Coffee mate, delivering sustainable and profitable growth across North America and Puerto Rico. Renowned for her consumer-centric approach and passion for coffee, Dora has spearheaded major portfolio transformations, launched successful value propositions, and championed sustainability initiatives. Her collaborative leadership style and commitment to team development have consistently inspired cross-functional success. Dora holds a BBA in Marketing from the University of Puerto Rico and is a recognized thought leader in the industry, frequently sought after for her insights on brand building, consumer trends, and coffee expertise.

Pasquale LaRocca

Senior Brand Manager

Nestlé Professional Solutions

Pasquale LaRocca serves as Senior Brand Manager for Nestlé Professional Solutions, overseeing Coffee mate and Nestlé Hot Cocoa brands within the Out Of Home division. With more than 20 years of experience in the foodservice industry, Pasquale is recognized for a creative, passionate, and strategic approach to brand leadership. Known for an analytic mindset and hands-on execution, Pasquale excels at understanding the needs of operators and driving impactful strategies. His expertise spans strategy, branding and creative development. Pasquale was honored as an IFMA 2025 Next Generation Executive and holds an MBA from University of Akron, Akron, OH.

Greg Sidwell

.

G & J Marketing and Sales

Greg Sidwell has used his general management, marketing and innovation skills to drive business performance across a diverse range of food and beverage categories in the Vending, Office Coffee and Specialty Retail channels of trade. During the last 41 years, Greg has developed the standard for excellence in the industry through sales performance and a focus on innovation and disciplined execution. Greg leads strategy development and strategic planning across all channels of trade at G & J Marketing and Sales. Greg served is the past Chair of the NAMA Board of Directors (2019-2020). He leads strategy development and strategic planning across all business units and global sectors

Arthur Siller

SVP, Business Development

Evergreen Refreshments

Moderator: Bob Tullio

Contributing Editor, Automatic Merchandiser/VendingMarketWatch.com

Tullio B2B

Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser/VendingMarketWatch.com. He advises entrepreneurs on how to build a successful business from the ground up and specializes in helping suppliers connect with operators in the convenience services industry – coffee service, vending, micro markets and pantry service specifically. Subscribe to Automatic Merchandiser's new podcast, Vending & OCS Nation, hosted by Tullio and designed to make your business more profitable. For more information on the services that Tullio offers to operators and suppliers, visit www.tulliob2b.com or contact him at [email protected].

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