Gatorade launches new Gatorade Water, entering the bottled water category

Feb. 29, 2024
Gatorade announced the national launch of its first unflavored water.

Gatorade announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle.

Gatorade Water is now available in stores nationwide, on Amazon and at Gatorade.com. The product is available in 1L bottles for all-day hydration and 700ml bottles that feature a sport cap.

Gatorade Water is alkaline with a pH of 7.5 or higher, electrolyte infused for a refreshing, crisp taste, and the bottles are made from 100% recycled plastic. The premium water was developed for active people looking for an all-day hydration option.

Gatorade Water is launching a marketing campaign titled "Always in Motion," which captures the spirit of the athlete who's making moves and making progress every day.