Kellanova announces new Rice Krispies Treats flavor

April 16, 2024
Rice Krispies Treats Chocolatey Peanut Butter taps into the iconic chocolate-and-peanut-butter flavor pairing to create a blend of salty and sweet.

Featuring a flavorful new twist on the brand’s beloved ooey-gooey snack, Rice Krispies Treats Chocolatey Peanut Butter taps into the iconic chocolate-and-peanut-butter flavor pairing to create the perfect blend of salty and sweet, with real peanut butter in every bite and a bonus layer of chocolatey goodness coating the bottom.

"For years, fans nationwide have written in to us asking for this flavor, so we are thrilled to finally satisfy everyone's craving for Rice Krispies Treats Chocolatey Peanut Butter," Juan Boido, senior brand manager at Kellanova, said in the announcement. "We specialize in making ooey-gooey treats that infuse joy into the everyday and this new flavor is the perfect snack to delight the whole family, from the kids to the kids-at-heart. We can't wait to hear what our fans think!"

Rice Krispies Treats Chocolatey Peanut Butter will be hitting snack aisles at retailers nationwide starting this spring.