Veteran vending operator Dominic Finelli, co-owner of Custom Vending Inc. in Beltsville, Md. questions the benefits of item level reporting in an online AM Interactive podcast interview with Elliot Maras, editor of Automatic Merchandiser Magazine. This is the sixth in a series of podcast interviews focusing on vending technology. Finelli takes exception to some of the claims that technology companies have made about ways to run routes more efficiently using prekitting. Many technology products have been introduced to improve benefits to vending customers and to improve efficiencies for vending operators. Oftentimes, operators question the claims that providers make. VendingMarketWatch will give technology providers an opportunity to respond to Finelli’s concerns.