Mrs. Freshley’s Announces New Packaging, Logo

Mrs. Freshley’s, an award-winning line of snack cakes and pastries from Flowers Foods, has unveiled a brand new look: packaging with a bright modern design that compliments a new logo.

The updated packaging provides product descriptions and includes captivating photos on the multi-pack boxes, while the cellophane-wrapped, single-serve packs have a clear window area showcasing the product, according to the company. Consumers can now learn more about Mrs. Freshley’s from the “Wide Variety of Quality Snacks” section on the back of the boxes.

“While the new packaging honors the Mrs. Freshley’s tradition, the photography and more contemporary design make the statement that this is the snack of today — on the go or anytime,” said Brent Bradshaw, vice president of brand marketing, in a prepared statement. “This new look will grab the attention of not just Mrs. Freshley’s fans, but new customers as well.”

The brand is also launching the “Spot the Mrs. Freshley’s Sweet New Look” giveaway. Snap a picture of the new packaging and submit it on Mrs. Freshley’s Facebook page. Every week, 20 fans will be selected at random to win a package of Mrs. Freshley’s products. The contest culminates with a grand-prize giveaway – free Mrs. Freshley’s for a year. The contest ends May 26, 2013. Visit www.facebook.com/mrsfreshleys for more information.

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