Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand's Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years.
"This new bottle is the next milestone in Pepsi's Live For Now marketing campaign," said Angelique Krembs, vice president TM Pepsi Marketing in a prepared statement. "Our single serve bottle is the most visible and tangible connection point we have with r consumers, and we love how the new bottle expresses our brand DNA."
The new bottle's bold swirl and elevated profile reflect the brand's attributes and youthful spirit, capturing the excitement of now for Pepsi consumers, according to the company. The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself.