Mondelez International Launches BelVita Breakfast Biscuits

Mondelez International, Inc. announces the launch of belVita Breakfast biscuits in foodservice and vending. Made with 18 to 20 grams of whole grain, each individual package of four biscuits is portioned to provide nutritious and sustained energy all morning long. Each package provides 3 grams of fiber and is a good source of B Vitamins and Iron. The belVita product has no high fructose corn syrup (HFCS), hydrogenated oils, artificial flavors or sweeteners.

Overall, whole grain has proven to be a hot sales opportunity, according to the company. Over the past year, 75 percent of Americans have made an effort to eat more foods with whole grains, according to an International Food Information Council Foundation 2012 Food and Health Survey. More than half of American said they have been buying more whole grain products in the past year reports Harris Interactive in an online survey of 1,579 U.S. consumers taken between Nov. 19 2010 and Dec. 1, 2010.

belVita is available in Golden Oat and Blueberry flavors. Each box is packed in eight boxes of eight packs, with each pack containing four biscuits. belVita Breakfast Biscuits can help power morning business by giving customers what they are looking for.

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