Jamba Juice Co. recently announced the launch of two new smoothie flavors now available in its JambaGO® express smoothie concept. JambaGO® was designed to facilitate the rapid expansion of Jamba’s brand presence into venues where healthier, quick serve options have become an essential component of the menu offering, such as K to 12 schools, college campuses and university locations, convenience stores, grocery deli’s and entertainment venues. The two new flavor offerings announced are:
- Mango Magnifico™ – Tropical mix of mango, pineapple and orange
- Apple Cherry Chill™ – A pairing of apples and cherries
The company successfully met its 2012 JambaGO® goal of over reaching over 400 served locations in 2012 and expects continued, exponential growth in 2013. “The introduction of two new JambaGO® flavors signifies our acknowledgement that we have developed an innovative and differentiated solution for foodservice providers seeking healthier beverage options for their constituents. We are very pleased with our progress and expect to open an additional 1,000 served locations in 2013,” stated James D. White, chairman, president and CEO, Jamba Juice Co., in a prepared statement. “The popularity of our brand and quality of our products have facilitated rapid expansion of the JambaGO® concept and broadened brand awareness among new fans in new locations across the U.S.