Bebida Beverage Co. (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products announced that it has completed a deal with South Carolina-based Piggly Wiggly Carolina for a methodical and steady rollout of BeBevCo's flagship product, KOMA Unwind. KOMA Unwind is the first relaxation product in the rapidly growing relaxation drink category to make its way into Piggly Wiggly Supermarkets, according to BeBevCo.
Piggly Wiggly Carolina is a large employee-owned, privately operated retail company in South Carolina, servicing over 100 retail stores with annual sales over $800 million and a workforce of over 6,000 employee-owners throughout South Carolina and southeastern Georgia.
Brian Weber, CEO of BeBevCo, said, in a prepared statement, "The relaxation revolution has now come to the patrons of Piggly Wiggly. With over 100 stores, this represents a significant distribution of KOMA Unwind. While convenience stores represent a lot of distribution, getting our products into large grocery store chains will really boost our bottom line results. The nice folks in the Carolinas are just as stressed and suffering from a lack of sleep as people elsewhere. KOMA Unwind is coming to the rescue to those people that patronize the popular Piggly Wiggly stores. While this is a huge accomplishment for us, we are in negotiations with many other large store chains and outlets to continue to grow and spread our products coast to coast."