Bolthouse Farms recently unveiled its state-of-the-art, innovation center at the company's headquarters in Bakersfield, Calif. The facility is designed to accelerate new product development and enhance current Bolthouse Farms offerings across the company's portfolio of beverages, salad dressings and fresh carrots. The innovation center will integrate marketing and research to create new products intended to help consumers make healthy food choices.
"The Innovation Center is a fitting next step toward Inspiring the Fresh Revolution™ as it enables us to further enhance how healthier foods, beverages and snacks are developed and marketed," said Jeff Dunn, CEO of Bolthouse Farms, in a prepared statement. "Our investment in consumer research and new innovations in food science will enable us to attract additional world-class talent to increase consumers' access to high quality, nutritious and affordable products."
The $5 million innovation center houses several test kitchens and a sensory center, which will allow product developers to utilize advanced technologies as they research food and beverage ingredients and products. The 17,900 square foot complex is currently staffed with 40 employees. The center will greatly expand the potential number of products Bolthouse Farms brings to market on an annual basis and enable the introduction of completely new product categories.
The company was acquired by Campbell Soup Co. on Aug. 6, 2012.