Subway Uses Online Sitcom As New Marketing Strategy

Subway will soon introduce "4 to 9ers," an online comedy show created and produced for the restaurant chain, according to The New York Times. The weekly Webisodes will be 10 minutes or so and will involve characters working in a Subway restaurant located in a mall. Subway believes sponsoring a show like "4 to 9ers" is the evolution of sponsored content. Full article.