Tampico Beverages And Red Bull Report Success With Social Media Marketing

Tampico Beverages launched an interactive social media contest and 3-D Facebook app to promote its 20-ounce single-serve refrigerated juice drinks while Red Bull created the website RedBullAirDrop.com, along with the Twitter hashtag #airdrop, to get college students around the globe involved with the Red Bull Air Drop, in which helicopters delivered crates of Red Bull to 400 college campuses in 55 countries across six continents, according to Beverage Industry. The brand achieved nearly a 24 percent increase on NBCUniversal’s Integrated Media’s Brand Power Index among men, and close to a 10 percent increase with women. For the full story, click here.