Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, has reached a new distribution agreement with Balkan Beverage, a full service beverage distributor located in Lancaster, N.Y., just outside Buffalo. Balkan Beverage is a subsidiary of Try-It Distributing and distributes a diverse portfolio of non-alcoholic beverages, including Red Bull, Arizona Teas, Perrier, Sweet Leaf and many more.
Neal Cohane, senior vice president of sales and marketing for Reed's, Inc., said in a prepared statement, "Balkan Beverage, and its parent company Try-It Distributing, is considered to be the preeminent distributor of alcoholic and non-alcoholic brands across the upstate New York region. Our partnership with Balkan will open up significant opportunities to many more retailers and allow us to penetrate deeper into multiple channels of business within this important marketplace. We are looking forward to building a long-term relationship with the Balkan sales team. We continue to build our network of distributors throughout the U.S. increasing the presence for our Reed's and Virgil's brands nationwide."