Vending operators looking to invest in kiosks need to recognize the importance of consumer data analysis among other areas, according to an article in the May Automatic Merchandiser by contributing editor Allen Weintraub. To read the article, click here.
Editor’s Insight: Self checkout markets are the fastest growth area in automatic merchandising today. Vending operators interested in adding micro markets should read this article, as it focuses attention on some of the most important aspects of operating the markets.
Micro markets are the best thing to happen to automatic merchandising in a long time. They may very well revive the automatic merchandising industry, which has been declining, even before the current recession struck in 2008.
It’s safe to say at this point that no other retail channel besides the vending industry has recognized the opportunities that micro markets offer. Early on in micro markets’ development, some system providers presented the opportunity to the convenience store trade and found no interest.
Allen Weintraub’s article in the current issue of Automatic Merchandiser educates vending operators about the most important benefit that micro markets offer; the ability learn what consumers want in great detail and to use this information to offer consumers incentives to buy more. This is something that brick and mortar retailers have been doing with great success.
Automatic Merchandiser has commented that the marketing programs offered in micro markets will eventually extend to vending machines. Hence, micro markets will help make vending operators more professional retail marketers. 05-10-12 By Elliot Maras