Reed's, Inc. Signs Distribution Pact With Golden Beverage Co. In Utah

Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, has reached a new distribution agreement with Golden Beverage Co., a full service beverage distributor located in Ogden, Utah. Golden has gained a reputation over the years for building strong distribution for many leading carbonated and non-carbonated soft drinks, waters and energy drinks, as well as a growing selection of family oriented beverage brands.

Chris Reed, chief executive officer and founder of Reed's, Inc., said in a prepared statement, "The state of Utah is a unique marketplace and a great fit for our unique, caffeine-free Reed's and Virgil's brands. We are excited to launch this partnership with Golden Beverage and anticipate substantial expansion of our brands throughout the Ogden, Salt Lake City and Provo regions."

Neal Cohane, senior vice president of sales and marketing for Reed's, Inc. commented, "Golden's success is derived in large part due to their beer distribution, including the Coors and Miller brands, however, they are also realizing great success in the non-alcoholic market and are driving volume growth and geographical expansion in this area. Our partnership with Golden Beverage bolsters our distribution to mainstream retailers, and heightens our presence in Utah providing more consumer availability of our Reed's and Virgil's brands."