Reed’s Inc., maker of sodas in natural food stores nationwide, has reached a new distribution agreement with Canada Dry Bottling of Lansing (CDBL), Mich., a full-service direct store delivery distributor of premium non-alcoholic soft drinks, energy drinks and juices with offices in Lansing, Mich. Under this new agreement, CDBL has agreed to begin distributing Reed's and Virgil's brands in all retail channels, large and small, throughout southeastern Michigan.
Neal Cohane, senior vice president of sales and marketing for Reed's, Inc., said in a prepared statement, "We continue to grow our direct store distribution footprint throughout Michigan and the US. The addition of Canada Dry Bottling of Lansing as a distribution partner shows tremendous confidence in the strength of our brands. This is another exciting step toward advancing the true potential of the Reed's portfolio of brands."
Chris Reed, founder and CEO, stated, "Momentum for our brands continues to build. We are in the first phase of our Michigan direct store distribution build-out, but we expect to have 100 percent coverage shortly. Quite simply, this will put more product in more places, increasing our presence and availability to the consumer."