With just a touch of a fingertip, Quicken Loans Arena ("The Q") suite holders are entering a new dimension of service excellence. In partnership with ARAMARK, the arena's exclusive food and beverage provider, The Q is introducing SmartTouch technology using Apple's iPad(TM) into its 92 luxury suites to deliver guests a richer hospitality experience utilizing 100 percent wireless touch screens. Convenience has never been so cool.
Home to the NBA Cleveland Cavaliers and AHL Lake Erie Monsters, Quicken Loans Arena is the first sports and entertainment facility in the country to debut the innovative SmartTouch technology that enables suite guests to order food and drinks, purchase merchandise, event tickets and more with a tap of a screen, all from the comfort of their suite.
Developed by New York-based Incentient, a company creating and maintaining visionary hardware and software solutions to unite clients with their customers, SmartTouch is a fully customizable interactive guest experience operating on a 19-inch iPad 2 and enabling two-way communication in real time. With SmartTouch, The Q's products and services are brought to life for customers in a compelling, interactive format using proprietary software offering the opportunity for boundless content delivery and customization.
"Our partnership with Aramark, to be the first to bring SmartTouch to our suite holders, reflects our focus to continue earning their support by providing the best service, fan experience, cutting-edge technology and facilities in all of sports and entertainment," said Len Komoroski, president, Cavaliers and Quicken Loans Arena in a prepared statement.
By integrating the latest wireless technology into the arena experience, Quicken Loans Arena and Aramark are creating an even more interactive, fan-friendly way for guests to enjoy sports and entertainment events. In addition to the convenience of being able to order food and beverage off the menu for delivery to the suite, SmartTouch features tabs designed specifically to enhance the service experience for Quicken Loans Arena suite holders. Those features include:
Merchandise - order team gear from the Cavaliers Team Shop;
Event calendar - see what special, sporting and concert events are coming to The Q in future days, weeks and months;
Purchase tickets - purchase tickets for all upcoming events at The Q;
Stats and scores - view game scores and stats in real time;
Concierge - obtain useful information about The Q and other area businesses and services.
"Fans are accustomed to the conveniences of mobile and wireless technology and we're continuously looking for ways to enhance and customize hospitality offerings through the use of new technology," said Kelly Romano, Aramark general manager, Quicken Loans Arena. "We're excited to work with the Cavaliers to introduce a new way for fans to experience events at The Q."
SmartTouch's plug-and-play technology is easy to manage and update and allows arena operators to mine for data letting them know in real time what information guests truly want and which offerings are selling best.
"The application success at The Q is another clear example of Incentient's mission to better connect our clients to their customers" says Patrick Martucci, CEO, Incentient. "Quicken Loans Arena suite holders will now have a dynamic, real-time connection during Cavs and Monsters games and events, which in turn provides a richer fan experience. This deeper customer connection will continue to be the driving focus of all of our products."
For more information, go to www.Incentient.com or www.theQArena.com.