The inaugural Philadelphia Vendy awards, a culinary showdown among eight of the city's elite mobile food vendors held Saturday in Northern Liberties, sought to identify and reward the leaders of that breed, according to The Philadelphia Inquirer in Philadelphia, Pa.
For the full story click here.
Editor’s Insight: The Vendys awards, held for six years in New York City, this year came to Philadelphia. Last year, they came to Los Angeles.
The Vendys awards are a novel way for the rising mobile food vending industry to strengthen its visibility. These awards have generated a lot of publicity, both in traditional media and through social media. Fortunately for the full line vending industry, the National Automatic Merchandising Association has come forward with a nationwide industry growth strategy, announced at the most recent national expo in Chicago. 07-12-11 by Elliot Maras
