Advance Pierre Foods has named G & J Marketing, the Palm Harbor, Fla.-based vending and coffee service brokerage, as its national broker for vending. Tony Schroder, president of convenience channels for Advance Pierre Foods, said G & J Marketing will cover every geographic market except for Ohio, Kentucky, Indiana and Michigan, which is covered by Twinsburg, Ohio-based Statewide Brokerage.
Schroder said Advance Pierre Foods has reduced its direct sales force from five regional sales managers and a director to two regional directors. Don Fieler, formerly vice president of foodservice sales, has been named Eastern director and Chris Allahyar, formerly West Coast sales manager, becomes Western director.
The four direct sales people whose positions were eliminated have been hired by G & J Marketing, Shroder noted.
Schroder noted that G&J Marketing has expanded its sales force and established a strong management structure. "It allows us to have fewer regional sales managers," Schroder said.