Consumers are bracing to pay more for their food in 2011, according to food market research by The NPD Group, which has tracked all aspects of consumer eating behaviors in- and away-from-home for three decades, according to Convenience Store News.
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Editor's Insight: Consumers are aware that food prices are rising. This doesn't make it easier for refreshment service operators to raise their prices since consumers tend to resist higher vending prices more than price increases in retail stores. Veteran vending operators know to expect immediate resistance to higher prices. But over time, consumers accept the higher prices.
Vending operators have no choice but to respond to rising costs. This will include raising prices. 02-01-11 Elliot Maras