Reed's, Inc., maker of sodas nationwide, announced today that it has reached a distribution agreement with SPIKE Beverage LLC, a full-service direct store delivery distributor of premium non-alcohol beverages with six offices throughout the state of Arizona. Under the agreement, SPIKE has agreed to begin distributing Reed's and Virgil's brands in all retail channels, large and small.
Bill Osteen, senior vice president of business operations for SPIKE, said in a prepared statement, "SPIKE Beverage is extremely excited with its new partnership with Reed's, Inc. We have been following the progress of Reed's and Virgil's brands for some time now and believe their brands are a perfect complement to our present distribution system. We have been seeing a growing demand in the premium 'all natural' carbonated soft drink category and know we are partnering with a leader in this segment."
Neal Cohane, senior vice president of sales and marketing for Reed's, Inc., commented, "This is another great step forward for our brands. SPIKE Beverage will prove to be great partners, helping our portfolio of brands land in channels of distribution that are presently untapped. Mainstream retailers throughout Arizona have been recommending that we partner with no one else in the state except SPIKE to expand our footprint. Thanks to Eddie Pearson, Reed's VP Sales in the South Region, for landing this great opportunity."