Now before I finish, allow me to mention one more thing about the placement of products in machines. This may seem silly to some, but we always looked at the fully filled machine to make sure that it had eye appeal. For instance, don’t place all the red colored bags together, don’t put two peanut items together, spread them around to create an eye-appealing rainbow look. I guarantee it will attract a customer’s eye to the machine and make them stop and look, and if they look they are more likely to buy.
Increasing profits is possible for any size operator as long as they choose what goes into the machine, mix products and check for visual appeal.