Monster enters into Asset Purchase Agreement with Vital Pharmaceuticals to acquire Bang Energy

July 6, 2023
The proposed transaction to capitalize on the growing energy drink category.

Monster Beverage Corporation and Vital Pharmaceuticals Inc. (together with certain of its debtor affiliates, Bang Energy) announced they have entered into an Asset Purchase Agreement (APA) under which a subsidiary of Monster would acquire substantially all of Bang Energy’s assets, including a beverage production facility located in Phoenix, Arizona. The transaction is subject to certain terms and closing conditions, which include obtaining Bankruptcy Court approval.

Under the terms of the APA, subject to satisfaction of certain closing conditions, Monster will acquire Bang Energy’s performance beverages and related Bang Energy businesses through the purchase of substantially all of Bang Energy’s assets.

While Monster is hopeful that the transaction will be completed, there is no guarantee that it will receive Bankruptcy Court approval.

Bang Energy filed for Chapter 11 protections under the U.S. Bankruptcy Code in October 2022. 

About Bang Energy

Since 1993, Florida-based Vital Pharmaceuticals, Inc., d/b/a Bang Energy and as VPX Sports, has developed delicious performance beverages, supplements, and workout products to fuel high-energy lifestyles. In addition to one of the top energy drink brands in the U.S., Bang Energy, the company’s premium quality products include keto-friendly Meltdown, Quash, Vooz and Redline.