What new products are available in the office coffee service (OCS) segment? Which consumer trends are truly driving change in OCS? What emerging technologies do OCS operators need to know about? How can operators increase micro market sales with OCS? What does the workplace of the future look like, and how can OCS operators stay ahead of trends to best serve it?
These questions are among the many topics that will be discussed at the annual NAMA Coffee, Tea and Water (CTW) event, to be held November 18 to 20 at the Anaheim Marriott in Anaheim, CA. NAMA’s CTW show, focused on the $4.25 billion U.S. coffee services industry, is the world’s largest coffee service event, drawing OCS operators and other full-line vending service companies from around the country. Last year, the event hosted more than 900 attendees and 120 exhibitors.
Once again, the CTW show will feature an exhibit hall filled with exciting new products to enhance any OCS operator’s offerings, from food and drinks to the latest technological advances to help business owners manage operations more efficiently and effectively.
The daily schedule is packed with informative educational sessions, including a keynote address from Todd Carmichael, co-founder and CEO of La Colombe Coffee Roasters. Carmichael will share the story of his global journey of adventurer, environmentalist and entrepreneur to become co-founder and CEO of La Colombe. His session is sure to not only educate, but inspire.
NAMA will offer an additional educational tract through The Essence of Coffee program, which will deliver state-of-the-art content for those who manage business growth so they can be on the cutting edge of coffee experience. This tract was first offered at the 2018 CTW event, and this year’s modules will focus on collaborative commerce and top-to-bottom OCS operations. Both sessions require advance registration.
Despite the event’s full agenda, there still will be plenty of time for networking and socializing with industry peers and prospective clients. Registration is now open at namanow.org/events/coffeeteaandwater.
NAMA Coffee, Tea, & Water Schedule*
Monday, November 18, 2019
9:00am – 6:30pm
Registration Open
12:45pm – 3:30pm
CTW Café
It’s a networking and sampling experience blended together! Enjoy pleasant conversation with fellow attendees while you indulge in a selection of new and unique beverages and condiments.
1:00pm – 2:00pm
Trending Technologies in Convenience Services
Mike Kasavana, Ph.D. (Moderator), NAMA Endowed Professor Emeritus
Maeve Duska, SVP of Marketing and Strategic Development, USA Technologies
John Hickey, Co-Founder, Tech 2 Success
Paresh Patel, Ph.D., CEO & Founder, PayRange
1:00pm – 2:00pm
Water: The Foundation for a Perfect Cup
David Emmens, Technical Training Manager, Pentair
Cortney Scharenberg, Technical Training Manager, Pentair
1:00pm – 3:00pm
The Essence of Coffee Module 3 – C-Commerce (Collaborative Commerce)
Tom Bauer, Director of National Sales and Regional Director of Operations, DS Services
Stu Case, Account Manager, Avanti Markets
2:15pm – 3:15pm
The Operational Impact of an Evolving Coffee Services Industry
Ken Shea (Moderator), VP, Coffee Service, G&J Marketing
Steve Brehm, President, Berry Coffee Company
Melissa Brown, Founder & Owner, Well-Bean Coffee
2:15pm – 3:15pm
Service Technician Summit
3:30pm – 5:00pm
Opening General Session
5:00pm – 6:30pm
Welcome Reception
Tuesday, November 19, 2019
7:15am – 5:15pm
Registration Open
7:30am – 9:00am
Invest in Your Work – Life Balance
Registration required – No charge to attend but space is limited
NAMA’s Women in the Industry (WIN) group welcomes all CTW attendees to start the day in a healthy way! Please join your colleagues for a light breakfast, and a roundtable session focused on the art of achieving a work-life balance.
7:30am – 8:15am
Continental Breakfast
7:30am – 12:00 Noon
CTW Café
It’s a networking and sampling experience blended together! Enjoy pleasant conversation with fellow attendees while you indulge in a selection of new and unique beverages and condiments.
8:30am – 9:30am
2018 Industry Census Results Sponsored by NAMA Foundation
Eric Dell, SVP External Affairs, NAMA
8:30am – 9:30am
Kegonomics: Crafting Coffee-on-Tap Programs
Ben Gordon, President & Co-Founder, Wandering Bear Coffee
8:30am – 10:00am
Service Technician Training Session with Manufacturer
9:00am – 11:00am
The Essence of Coffee Module 4 – Top to Bottom OCS Operations
Jeff Deitchler, General Manager, PrairieFire Coffee Roasters
9:45am – 10:45am
Stop Cold Calling and Start Engaging: Your Playbook to a Better Business Development Strategy
Bob Tullio, Owner, TullioB2B
10:15am – 11:45am
Service Technician Training Session with Manufacturer
11:00am – 12:00pm
Increase Micro Market Sales with OCS
Stu Case, Account Manager, Avanti Markets
12:15pm – 5:15pm
Trade Show Floor Open
6:00pm – 9:00pm
NAMA Foundation Event
Wednesday, November 20, 2019
7:00am – 10:00am
Registration Open
7:00am – 7:45am
Continental Breakfast
8:00am – 9:30am
Service Technician Training Session with Manufacturer
9:00am – 11:00am
CTW Café
It’s a networking and sampling experience blended together! Enjoy pleasant conversation with fellow attendees while you indulge in a selection of new and unique beverages and condiments.
9:00am – 10:00am
Developing Your Company’s Technology Roadmap
Michael Kasavana, Ph.D., NAMA Endowed Professor Emeritus
9:00am – 10:00am
Creating Success in NA with Premium Coffee Concepts
Jan Marck Vrijlandt, Managing Director, Selecta Benelux and Export, Selecta
Gillian White, Managing Director EMEA APAC, Crane Merchandising Systems
9:45am – 11:15am
Service Technician Training Session with Manufacturer
11:30am – 12:30pm
CLOSING GENERAL SESSION
Driving Growth: Macro Trends Changing the Way Consumers Eat and Drink
Mark DiDomenico, Director, Customer Solutions, Datassential
1:00pm
Departure Time
*Schedule as of July 26, 2019
