Fairlife, a wholly owned subsidiary of the Coca-Cola Co.,  is updating packaging for its Core Power high protein shakes. The company will also roll out a new design for its 52-oz Fairlife ultra-filtered milk.

The Core Power refresh applies to both the Core Power and Core Power Elite shakes. The updated design includes larger branding, prominent protein messaging and new colors to better distinguish product varieties. 

Core Power ready-to-drink protein shakes are made from Fairlife ultra-filtered milk. Core Power is available in 14-oz bottles with 26 g of protein, while Core Power Elite offers 42 g of protein in 14-oz bottles. The products are lactose-free and gluten-free, according to the company.

For convenience retailers, micro market operators and refreshment services providers, the packaging updates may improve shelf navigation and product recognition in high protein dairy and ready-to-drink beverage sets.

Why this matters for convenience services operators

• Protein shakes are popular in many vending locations, including gyms, fitness centers and multifamily residential sites. Core Power and Core Power Elite appeal to consumers seeking protein products made from ultra-filtered milk instead of protein powders.
• The brand repackaging provides Clearer protein and lower-sugar messaging that can help consumers make faster purchase decisions at coolers and micro markets.
• The updated packaging may help warehouse personnel, route drivers and planogram teams identify varieties more efficiently. The refreshed look could also strengthen cold-vault visibility in competitive ready-to-drink protein and dairy sets.