April 18th Webinar: Turning Water into Gold

April 18, 2023
Join this Automatic Merchandiser webinar, sponsored by Easy Ice, Everest Ice & Water Vending, and Borg & Overstrom, that explores how operators can capitalize on one of the fastest growing segments of office refreshment – drinking water and ice.

This event was originally held on April 18, 2023 and is now available for on demand viewing.
Sponsor: Borg & Overstrom, Easy Ice, Everest Ice & Water Vending

Duration: 1 Hour

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Join this Automatic Merchandiser/VendingMarketWatch.com webinar that explores how operators can capitalize on one of the fastest growing segments of office refreshment – drinking water and ice. For many years, point-of-use water systems in office environments were little more than an afterthought. Thanks to technology, interest in sustainability, limited space in offices and a desire to elevate amenities; water – and now ice – in the workplace, are in demand.

This webinar explores the channel from some unique directions, looking at premium water and ice options, some previously unavailable solutions for operators and a way for those in the vending world to cash in on the ice vending phenomenon.

In this webinar, attendees will learn how to gain a competitive advantage in the ice and water channel, with a focus on the following

  • Why water and ice are a profit center.
  • How to conserve capital while providing premium equipment.
  • How to sell premium water and ice systems.
  • How to compete with water entrepreneurs.
  • What’s ahead in the world of water and ice?
  • How ice vending is generating huge sales for operators.
  • Why premium ice and water equipment are in demand.


Ben Gaskell
Vice President of Sales
Everest Ice and Water Systems

Ben Gaskill, Co-Owner and Vice President of Sales for Everest Ice and Water Systems, has worked in the manufacturing industry for over 20 years. Spearheading sales, Ben has helped Everest grow from humble roots into a two-time honoree on the Inc. 5000 list of the country’s fastest-growing companies.

Ryan Kelly
Chief Marketing Officer
Easy Ice

Ryan Kelly brings over 20 years of experience to his new role as the CMO of Easy ice, including valuable expertise in subscription revenue models and the business benefits of the "as a service” world. Having managed over $20 million in marketing budget, he’s driven results in Growth Marketing, Revenue Operations, Marketing Technology, Brand Advocacy, and more.

Bruce Trecek
National Affiliate Program Director
Easy Ice

Bruce Trecek has been in the commercial ice machine industry for 31 years, having joined Easy Ice as part of the acquisition of long-time Kansas City company Ice-Masters. He’s passionate about finding creative and innovative ways to help our affiliate dealers and vending partners deliver a great ice machine experience to their customers.

Justin Kealing
VP of Operations
Elite Cuisine

Richard Gibbon
VP of Business Development
Borg & Overström

Richard Gibbon is an accomplished business executive with extensive experience in the field of business development. Based out of Norfolk, UK he currently serves as the Vice President of Business Development at Borg & Overström, a leading provider of premium drinking water dispensing solutions.With over 12 years of experience in the water dispense industry, Richard has developed a deep understanding of the market and has a proven track record of delivering results. He is responsible for identifying new business opportunities, developing strategic partnerships, and driving revenue growth for the company.

Matthew Harvey
Senior Vice President of Sales
Borg & Overström

Matthew Harvey is a highly experienced Senior Vice President of Sales with a demonstrated history of building strong, lasting client relationships with large, multi-national corporations within the hydration and healthcare sectors. For 16 years Mathew has brought his skills in Strategic Sales and Sales Management to Borg & Overström, playing an instrumental role in the global growth of the manufacturer of premium drinking water solutions. Over this time, Matthew has developed a in depth knowledge of the water dispensing, office coffee service and vending industries, developing cutting edge hydration concepts and forward thinking sales strategies along the way.

Molly Rogers
Managing Editor
Automatic Merchandiser

Moderator: Bob Tullio
Contributing Editor, Automatic Merchandiser/VendingMarketWatch.com
Tullio B2B

Industry consultant and VendingMarketWatch.com contributing editor Bob Tullio is a content specialist who advises operators in the convenience services industry on how to build a successful business from the ground up and advises suppliers on how to successfully connect with operators. For more information on the services that Tullio offers to operators and suppliers, visit www.tulliob2b.com or contact him at bob@tulliob2b.com.

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