September 27th Webinar Roundtable: State of the Office Coffee Service (OCS) Industry Report

Sept. 27, 2022
Join this Automatic Merchandiser/ webinar, sponsored by Marco Beverage Systems, that explores the data – generated by a survey of Automatic Merchandiser’s operator readership – and the results of the 2021 report.

This event was originally held on September 27, 2022 and is now available for on demand viewing.
Sponsor:  Marco
 1 Hour

Register Today!

Already registered? Please click here to log in!

Join this Automatic Merchandiser/ webinar, sponsored by Marco Beverage Systems that explores the data – generated by a survey of Automatic Merchandiser’s operator readership – and the results of the 2021 report.

Following a disastrous 2020 in the OCS industry, the data for 2021 showed some improvement, but still left OCS operators with a long way to go toward achieving anything near a strong recovery. As plans to return to the office continued to change – 2021 was another challenging year, especially in the once sought-after accounts in downtown areas of the nation’s largest cities.There is a silver lining. The trajectory is heading in an upward direction and some very favorable trends that emerged in 2021, now appear to be part of the landscape in 2022 and beyond.

The webinar will welcome ongoing audience participation and operator engagement.

Attendees will learn about:

  • 2021 sales compared with 2020 and a strong 2019.
  • Changing product trends.
  • The impact of large companies on industry revenue.
  • OCS equipment trends.
  • The new “must have” items for leading office environments.
  • The state of big city, downtown offices.
  • The impact of technology on the OCS business.
  • How OCS is performing beyond white collar locations.
  • What leading operators experienced in 2021 and the outlook for the rest of 2022.
  • Why OCS operators may have unprecedented revenue opportunities in some locations.


Aaron Lawton
Oasis Northwest

In 2002, Aaron took a job as a vending route driver to support his newly-started property management business. After just a couple months, at the age of 30, he finally knew what he wanted to be when he grew up – a vending guy! So he sold his business and has spent his life in breakrooms ever since.

As micromarket and bean-to-cup technologies emerged, Aaron launched Oasis Northwest to provide a higher-end breakroom experience.  Today, Oasis provides markets, coffee, vending, and pantry services across Southern Idaho.

Justin Steuber
Associated Coffee

Justin Steuber is the Customer Success Director at Associated Services in Northern California. He received his business administration degree from the University of Nevada, Reno. Last year, Justin was chosen as one of Automatic Merchandiser's top "40 Under 40" professionals in the industry. Associated Services is an OCS and Pantry services provider for the San Francisco Bay Area which this year is celebrating 50 years in business. Justin wears many hats in the company. He leads the account management team and works directly with customers of all sizes. He is also working on a task force with a goal of fostering a better work culture.

Dave Mandella
American Food and Vending

Dave Mandella is Vice President of Sales, refreshment services for American Food and Vending based out of Syracuse, NY. His background spans for 31 years in sales and operations in our industry and calls Atlanta his home. Dave focuses on growing and coaching the AFV sales and retention team nationally along with bringing in new tech to support AFV’s goals and objectives for the future.

Cody Newton
West Zone Business Development Manager
Marco Beverage System

Cody Newton is the West Zone Business Development Manager for Marco Beverage Systems, a global leader in innovative and energy-efficient beverage dispense solutions. Cody and his team work with designers, distributors, operators and end users across a wide variety of channels in the US and Canada, with a sharp focus on enhancing the customer beverage experience. 

Cody introduces his clients to solutions that solve real problems – such as the POUR'D hands-free and concentrate cold brew dispense and FRIIA hot, cold, sparkling and hands-free water solutions. Prior to joining Marco, Cody has spent the last 18 years working in various channels of the coffee industry, including OCS, Foodservice, Office Products and Hospitality. 

Cody is a coffee lover as well as an avid mountain biker, surfer and camper. He is based in Portland, OR with his wife. Cody can be reached by email at

Nicholas Montano
Automatic Merchandiser and

Molly Rogers
Managing Editor
Automatic Merchandiser

Moderator: Bob Tullio
Contributing Editor, Automatic Merchandiser/
Tullio B2B

Industry consultant and contributing editor Bob Tullio is a content specialist who advises operators in the convenience services industry on how to build a successful business from the ground up and advises suppliers on how to successfully connect with operators. For more information on the services that Tullio offers to operators and suppliers, visit or contact him at

Sponsored By