VendingMarketWatch.com |

Prestige Coffee/Coffee Time Co., based in Wichita, Kan., recently announced a new name and logo, PrairieFire Coffee Roasters. C.R. Hall, president and owner of Hall’s Culligan Water, acquired Coffee Time/Prestige Coffee in 2007. At the time, the company was distributing coffee under three names, Coffee Time, Prestige Coffee and Riffel’s Coffee Co.

Prestige Coffee provided coffee service to businesses, institutional facilities, convenience stores, restaurants and coffee shops in Kansas, Nebraska, Oklahoma, Texas, Colorado, Arkansas and South Dakota.

The new logo features a coffee farmer holding a burlap coffee bag, strolling through the prairie, with stylized flames rimming the hills. The name and log will be featured on all vehicles, signage, packaging and marketing materials.

“We are excited about having a single name and logo that not only ends some of the confusion, but also reflects the quality of the coffee that we roast. Our employees are especially excited that we now have one brand that they can build and promote,” said Jeff Deitchler, general manager. “It also allows our customers to enjoy the same brand of high quality coffee whether it’s delivered to their office, served in their favorite restaurant, sold by the cup in their neighborhood convenience store, or ordered online.”