VendingMarketWatch.com |

PrairieFire Coffee Roasters recently announced a new partnership with Saint Joe Distributing, a St. Joseph, Mo.-based convenience store product and service provider. This partnership will place PrairieFire Coffee in an additional potential 800 convenience stores in the upper Midwest.

PrairieFire Coffee Roasters, the brand formerly marketed under the names Prestige Coffee, Coffee Time, and Riffel's Coffee, has been a leading coffee service provider for offices, convenience stores and restaurants in the Midwest since 1962. Headquartered in Wichita, Kan., the company currently services customers in eight states: Kansas, Oklahoma, Missouri, Nebraska, Texas, Colorado, Arkansas and South Dakota.

"By teaming up with Saint Joe Distributing, it is possible for the PrairieFire Coffee brand to reach many new convenience store customers within our current trade area, as well as extend our foot-print to Iowa and Illinois" explained Jeff Deitchler, general manager of PrairieFire Coffee Roasters in a prepared statement.

With this program, Saint Joe Distributing will remodel their customers' coffee bars and use the new PrairieFire logo and graphics to market PrairieFire brand coffee and cappuccino products. It also lets a convenience store operator choose whether he wants to get his PrairieFire Coffee delivered directly by PrairieFire, or through Saint Joe, his wholesaler.