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McDonald's Corp. recently launched its McCafe Coffees in central Ohio, which focuses on specialty java brews, according to Convenience Store News.
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Editor's Insight: McDonald's has not been dissuaded from pursing the specialty coffee market, despite a slower than expected customer response to its specialty coffee offerings in Michigan and Kansas City, Mo., as reported back on 05-12-08.
The coffee bars are an extension of the specialty coffee initiative, which is a bold effort to cash in on the specialty coffee business.
VendingMarketWatch has observed that the coffee bar expansion carries the risk of changing the company's identity. The initiative has been further challenged by recent changes in the U.S. economy; namely, consumers' new emphasis on bargains.
Nevertheless, specialty coffee sales remain strong overall. Vending and coffee service operators need to continue to offer consumers what they want. 08-21-08 by Elliot Maras