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Consumers are resisting on moves by food manufacturers to reduce the size of products as a way of tackling shrinking budgets in the current economic climate, according to research by The Nielsen Co., as reported by food-navigator.com.
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Editor's Insight: Consumer buying habits are changing on account of the historic rise in commodity prices. The consumer product goods manufacturers are struggling to better understand consumer preferences.
Recent consumer research has indicated that consumers are "trading down," but meeting this demand has proven challenging since consumers are not only looking at price, but value as well. It is important that refreshment service operators understand this.
Price has become a bigger factor in consumer buying decisions, but consumers are carefully considering what they get in return for their money. 08-21-08 by Elliot Maras