Project Re:Brief - Re-imagining Coca-Cola "Hilltop" Ad For Digital Media

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? It re-imagined and remade the most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.

See how Harvey Gabor, original art director of Coca-Cola's "Hilltop" came out of retirement to once again re-imagine his iconic ad in a film presented by Google and directed by Doug Pray.

Editor's Note: This is an example of how advertising is evolving, utilizing new tools, such as social media.