WILLISTON, S.C. – May 6, 2019 - Crane Merchandising Systems, a Crane Co. company and the leading global manufacturer of innovative solutions for vending machines, cashless systems, enterprise software solutions, and wireless communications is “Building Experiences” through several next-generation product offerings which was demonstrated at the 2019 NAMA Show April 24-26. The company also launched a national “Building Experiences” campaign at the show.
“As a full-solution provider, we are driven by our commitment to create meaningful results for operators and their businesses,” said Brad Tedder, President of Crane Merchandising Systems. “We are building value-added experiences through a robust and integrated product offering that includes vending equipment, hardware and software, which creates a better return on investment for operators than non-integrated solutions.”
The campaign features the words Building and Experiences separated by an adjective encased in the Crane box consistent with their logo and is prominently displayed throughout the 60x60 booth at the Las Vegas Convention Center.
Every product or solution demonstrated by Crane at the NAMA Show brings to life the Building Experiences message including MEDIA2, Simplifi software, CORA, Crane Cashless, Digital Advertising, and the three new coffee machines COTI, CALI and LINEA.
Attendees visiting Crane’s booth 1102 were able to see:
· that MEDIA2 is building engaging experiences for consumers with its larger touch screen, suggestive selling feature, full-motion video and digital advertising
· the Simplifi software, a next-generation cloud platform for connectivity and enterprise management, is building connected and efficient experiences by allowing operators to manage their business on the go
· Crane Cashless and CORA are building profitable experiences by leveraging connected screens to display and help operators earn revenue from third party advertising through the Crane Media Network. To date, Crane Media Network has run over 60 national campaigns with more than 50 national brands and has delivered operators additional revenue totaling more than $250,000 from 2016-2018
· Coffee by Crane is building convenient experiences by introducing two new freestanding machines called COTI and CALI, and one new tabletop called LINEA – ensuring there is a coffee machine for any location.
“We are successful when our customer is successful,” said Tom Glomski, Vice President of Sales and Marketing for Crane Merchandising Systems. “And that’s why our entire strategy is vested in building the kind of experiences that create profitable growth for operators.” Crane is releasing a short video highlighting the value of their expansive product offering. It will be promoted via the company’s social media pages.
About Crane Merchandising Systems
Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR).
One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service. www.cranems.com
