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Beyond Recession: Leaders Position for Growth
Many operators have used the down time imposed by the recession to restructure their operations. For some, this has included investing in technology. All of these changes, they believe, will allow them to prosper when the recession ends.
Interviews with operators confirmed that many recognize the importance of dedicated sales and customer relations functions.
About 80 percent of operators also indicated they plan to buy new vending machines in 2010, indicated in chart 2a. Operators have postponed equipment purchases since the economy went into recession.
However, many operators have noted that some new machines have more capacity and are more aesthetically pleasing, which can improve sales.
Operators agreed that the economy will improve slightly in 2010. The more determined operators believe they are positioning themselves for growth in the meantime and well into the future.
