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COMPANY WEBSITE PROVES HELPFUL
Ferguson and Endres were also among the first OCS operators to launch an Internet Website in 1995. While the first Website they designed was very simple compared to their present one, it gave them a more professional image.
When Keurig approached them about carrying homeowner Keurig units in 2007, Ferguson and Endres initially resisted since they were reluctant to expand into the homeowner market.
They did, however, recognize the need to have a more professional Website to market their OCS business. They designed a Website that explains all of their products and services.
Customers can leave messages and place orders via email.
The new Website is user friendly, has professional photography and offers in-depth descriptions of OCS brewers, water coolers and water filters.
The company is offering the Colibri single-cup machine for customers who want single-cup coffees along with hot cocoas and cappuccinos.
RECENT EXPANSION: ONLINE SALES
The company recently added a section on the Website to sell coffee machines and other break room equipment for customers that want to buy them online.
The company offers health and retirement benefits for employees.
In retrospect, Ferguson feels that he and Endres have been lucky in some areas: their timing in getting into OCS when the overhead required was comparatively low; the opportunity to sell against low-pack-weight national brands; and the aggressive positioning with single-cup early before that segment’s evolution.
But all of these things were rooted in a commitment to serving the customer; the fundamentals the partners learned on the front line.
Profile: Southern Refreshment Services
Headquarters Location: Tomball, Texas (Houston area)
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