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Overall, locations continue to value vending as an important source of refreshments for employees. As more employees work irregular hours, the need for vending in many locations is more important than ever.
At the same time, new consumer tastes, mandates for healthier options, and new benefits brought by new technology have all resulted in a service that is more complex for account decision makers to manage than in the past.
Accounts continue to rely on commissions, but they also realize that a service that does not deliver the consumer focused benefits compromises its commissions.
Some Locations Drive Innovation
In some cases, locations are involved in introducing technological innovations.
Macy’s recently introduced Zoom Systems machines in 400 stores for selling high ticket consumer electronics using credit cards.
Talking Points
Locations continue to value vending for its traditional benefits: convenience and a benefit to employees.
Most account decision makers are not knowledgeable about new vending technologies.
Commission remains important, primarily to public locations.
New technologies give vending operators new benefits to sell to locations; operators must educate customers.
