The new CLIF Builder's Lemon bar combines 20 grams of protein from wholesome soy and nuts with a smooth-but-zesty lemon flavor. Lemon is the first fruit flavor ever used in CLIF Builder's protein bars and one of the first lemon flavors in the category. CLIF Builder's protein bars are made with all-natural and organic ingredients, with a suggested retail price of $1.99. They use only natural protein, and are free of antibiotics, hormones and genetic modifications. In addition, CLIF Builder's doesn't contain trans fats or partially hydrogenated oils and is considered a low-glycemic food. For more info contact 800-254-3227 or visit clifbar.com.