Hal and Diane Steuber, the husband-and-wife co-founders of Associated Services Coffee Co. in San Leandro, Calif., two pioneers in the coffee service industry, took great interest the presentation on coffee trends by financial expert Ross Colbert at the National Automatic Merchandising Association (NAMA) CoffeeTea&Water Show in Las Vegas. While the Steubers are now retired from active duty, they noted Colbert’s comments on rising costs, stiffer competition and opportunities in point-of-use water coolers very important for anyone interested in the industry’s future. Hal Steuber received NAMA’s 2011 Coffee Legends award during the show. To listen to the podcast interview, click here.
Download this Podcast »