Frank Guzzone, business development manager of strategy and innovation, Kraft Foods, tells Emily Refermat, managing editor of Automatic Merchandiser and VendingMarketWatch that the Gratitude Tour has been a success. Having toured all seven cities with the DijiTouch machine, he noticed Generation Y was impressed with the event and receptive to the touchscreen machines, many able to walk right up and use them with instructions.
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Aug. 18, 2011
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