Cashless Vending: New Marketing Strategies Emerge

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Vending operators can take advantage of new marketing strategies today, thanks to the groundwork that has been laid in recent years, according to John Powell, a cashless vending veteran and consultant. In an interview with Elliot Maras, editor of Automatic Merchandiser Magazine, Powell says cashless vending has proven to be an excellent selling tool for vending operators, especially when the operators are looking to raise prices.