Cantaloupe Systems’ Anant Agrawal Notes Importance Of Planogramming Vending Machines

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Anant Agrawal, chief marketing officer at Cantaloupe Systems, defends planogramming vending machines. He makes his comments in response to those by a vending operator that were presented in a podcast on Dec. 21, 2009. Agrawal says planograms allow management to understand what is actually selling at what location. Otherwise, all a vending operator really knows is total volume that went into the field based on what’s left in the warehouse at the end of the week.