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Kellogg Co. has harnessed the wild popularity and fan enthusiasm of NASCAR and partnered with some of their top drivers to help vending operators attract new customers. The limited edition Kellogg’s® Printed Fun Pop- Tarts(TM) will be available beginning Oct. 6, just in time for the last six big NASCAR events of the 2008 season.
Each pouch of toaster pastries includes the popular and top-selling Frosted Brown Sugar Cinnamon flavor. The toaster pastries feature two of 50 different and exciting NASCAR images and trivia right on the frosting. With a top-selling flavor and colorful NASCAR images, this popular and timely promotion is sure to grab customers’ attention and drive repeat sales. NASCAR events are one of the top fan attractions in sports today, with each event drawing an average of 120,000 fans to the racetracks and Super Speedways around the country.
Vending operators will want to be sure to take advantage of this unique opportunity to connect with customers through one of the country’s most popular and fastest growing sporting events.
For details on this fall’s NASCAR vending promotion, go to the Kellogg’s® Food Away From Home web site – www.KelloggsFoodAwayFromHome.com or call 877-511-5777.
Editor’s Insight: This is the third news item in two days about a product manufacturer sponsored event for consumers. Refreshment service operators can “piggyback” off of supplier promotional activities such as this. It is especially easy for operators who have their own Internet Websites. 10-29-08 by Elliot Maras
