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Dave Burwick, the former chief marketer of Pepsi-Cola North America, will now oversee most of the company’s beverage brands, including Gatorade, in a new chief marketing officer role for a new division, according to Advertising Age. Burwick will not handle Tropicana, Izze, Naked or Unilever and Starbucks joint-venture products.
The appointment is part of a larger restructuring at the company to create the North America Beverages division. In an internal memo, Massimo d’Amore, PepsiCo Americas Beverages CEO, said the division is meant to increase coordination across brands and give attention to smaller niche brands such as Izze. PepsiCo bottlers will also receive increased attention, as will the overall supply chain under the new structure.
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