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Dawn Food Products, Inc. To Raise Prices


Dawn Food Products, Inc., a bakery product manufacturer and distributor, has announced it will increase prices for orders placed on and after July 1, 2008.

"We are seeing unprecedented rises in commodity and ingredient markets along with dramatic increases in general transportation costs, especially diesel fuel," said David Kowal, president, U.S. bakery products, in a prepared statement. "Floods in the Midwest and other key factors are affecting the supply of corn and corn sweeteners, sugar, soybean and wheat crops. Also affecting supply is ever increasing global demand from China, India and other Asian countries. Additionally, crops converted for ethanol and bio-diesel are driving new demand."

Dawn currently supplies a complete line of mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry, worldwide. For further information, please visit www.dawnfoods.com.

Editor's Insight: Unfortunately, announcements such as this are becoming common in the foodservice industry. Operating costs continue to rise, forcing manufacturers to raise prices.

This site reported back on 06-17-08 that the recent food price increases are beginning to change consumer buying habits. This is a change that all food and refreshment service operators need to pay attention to. Consumers are no longer buying what they want as much as they used to; instead, they are buying what they need, according to a recent Wall Street Journal report.

The report noted that more consumers are buying frozen and canned products, and that Spam is making a comeback.

These are preliminary findings and refreshment service operators should not change their marketing without understanding how their customers might be changing. They need to solicit input from their customers to better understand what they want. 06-30-08 by Elliot Maras






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