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Stakeholders from the mobile communications industry converged on Washington, D.C., for a 2-day conference hosted by the Federal Trade Commission on the future of mobile advertising in the U.S., according to internetnews.com.
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Editor's Insight: Mobile advertising on cell phones is part of mobile commerce, also known as m-commerce, which is still in its infancy in the U.S., but many observers believe it will have a big impact on convenience retailing, including vending. There are many technology companies presently working to bring m-commerce to market.
Mobile commerce is much further ahead in some other countries.
This article notes that a professor at the conference noted that a retailer could place a bar code on its menu that the mobile phone would read to display more information or offer a promotion.
Surveys have shown that more than half of the U.S. cell phone users want to use their phones to pay for vending purchases.
At some point, consumer product marketers will advertise to consumers at the point of sale via their cell phones. That point of sale will include the vending machine. 05-08-08 by Elliot Maras
