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Health experts, the Food and Drug Administration and a Kentucky state legislature are looking to curb provocative energy drink advertising and warn consumers of the risks associated with the stimulants that pack a punch, according to The Daily Free Press, the student newspaper at Boston University, Boston, Mass.
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Editor's Insight: Vending operators need to pay careful attention to this development. Energy drinks are one of the fastest growing refreshments. A recent research report from the Mintel Group indicated that some coffee drinkers are switching to energy drinks. Excerpts from this report will be published in an upcoming issue of Automatic Merchandiser Magazine.
Vending operators need to be aware of the concerns that medical authorities have raised about energy drinks. Vending operators need to pay attention to the health aspects of this category, especially if they serve educational accounts.
The vending and beverage industries are already feeling a lot of heat about obesity. Operators should realize that they have no choice but to take a responsible position on all public health issues. 03-03-08 by Elliot Maras
