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Oakfield Farms' meal kits were selected for a revolutionary retail concept to be installed at Dallas/Fort Worth International later this month. Shop24, which is popular in Europe but relatively unknown in the U.S., offers consumers a convenience store experience in a vending machine format.
The 13-foot-wide machine will be housed in DFW's Terminal A near Gate 29 and will stock items including phone cards, diapers, coloring books, and blood pressure monitors.
Oakfield Farms has developed several meal and snack kits geared towards the growing number of consumers looking for food-on-the-go options. Shop24 will house two Oakfield Farms' meal kits. The first is a boutique mix of hummus, lemon-pepper tuna, organic chips and crackers, a cheese bar, and dried fruit. The second kit includes hard salami, peppercorn cheese spread, organic apple sauce, kettle potato chips, chocolate cookies, and hearty wheat crackers.
For more information, please contact Sara Mancuso at 817-416-1899, Ext. 125 or by e-mail, smancuso@oakfieldfarms.com.
Editor's Insight: The Shop 24, a revolutionary concept in the U.S., continues to evolve. This site reported this first installation at the State University of New York at Morrisville on 11-17-05. On 06-15-07, this site reported another installation at a Kroger supermarket in Cincinnati, Ohio.
The Shop 24 is an automated c-store that provides many of the same benefits of an attended store at a much lower cost. It also allows the customer to monitor transactions in real time.
The installation at the Dallas/Fort Worth airport will include a variety of products not normally vended, both consumable and non-consumable.
This system, if it proves reliable in the U.S. as it has in Europe, will help improve vending's image in the U.S. 07-17-07 by Elliot Maras
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