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To help families make smart choices for meals and snacks, Kraft continues to broaden its better-for-you product offerings and provide additional resources at consumers' fingertips as part of its Healthy Living initiative.

"In response to consumer concerns around health and wellness and because it's critical to the long-term success of Kraft, our Healthy Living initiative remains a top priority," said Laurie Hirsch, Kraft's director of health and wellness. "For more than a century, families have turned to Kraft for innovative products and meal solutions. We're dedicated to helping make healthy living a priority in every household. That means for every aisle of the store that Kraft is in, so is a Kraft Sensible Solution product."

The most recent addition to the Healthy Living initiative is Kraft Sensible Solution, a front-package labeling system designed to help shoppers easily identify better-for-you foods. The Kraft Sensible Solution program provides consumers with practical information to help them easily choose from hundreds of healthful options for breakfast, lunch, dinner and snack time.

"Making smarter food choices doesn't have to be difficult," said Carol Altomare, registered dietitian at Kraft Foods. "By simply looking for the Sensible Solution flag on the front of more than 500 Kraft products, shoppers can quickly and easily find foods and beverages that are sound from a nutrition standpoint, and they don't have to be experts in nutrition."

Each product that carries the Sensible Solution flag has met nutrition criteria derived from the U.S. Dietary Guidelines, as well as statements from the U.S. Food & Drug Administration, National Academy of Sciences, and other public health authorities. These criteria have also benefited from the input of Kraft's Worldwide Health & Wellness Advisory Council. Within the green flag, shoppers will find important information that will help them make beneficial decisions quickly -- such as whether a product is a good source of protein or fiber, or whether a product has zero grams of trans fats -- presented in a simple, at-a-glance format.

Products can qualify as Sensible Solution in one of two ways, by:

1. Providing beneficial nutrients such as protein, calcium or fiber/whole grain at nutritionally meaningful levels, or delivering a functional benefit, such as heart health, while staying within specific limits on calories, fat (including saturated and trans fat), sodium and sugar; or

2. Meeting specifications for "reduced," "low" or "free" in calories, fat, saturated fat, sugar or sodium.

In addition to the large selection of Kraft products that currently meet better-for-you guidelines, Kraft will continue to introduce new products to the Sensible Solution family.

KraftSensibleSolution.com

Coinciding with Kraft's expanded better-for-you product offerings, the KraftSensibleSolution.com Web site has recently been re-launched to provide helpful information and resources at consumers' fingertips. In addition to a complete list of more than 500 Kraft Sensible Solution products, the site offers: