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Consumers are now more concerned than ever with the health and nutrition of the foods they eat, according to research on the away-from-home dining habits and nutritional preferences of more than 5,000 Americans.

According to Aramark's Nutritional DiningStyles(tm) Research, first presented in October 2005 to scientists at the NAASO Obesity Summit, "Health Consciousness" now ranks as the fourth most influential dining out motivation, up from number five in 2004. In addition, 41 percent of respondents would like to see nutritional information printed on menus.

"When eating away-from-home, consumers are more time-pressed than ever," said Jenifer Bland-Campbell, RD, Aramark Senior Director of Nutrition Program Development. "Yet they still want a variety of healthy foods from which to choose. So, food service operators need to make it easier than ever to help consumers find healthier options quickly."

More information on the Nutritional DiningStyles(tm) Research, including an online calculator where consumers can find their own dining style and receive dietary tips, is available at www.diningstyle.com.

In honor of National Nutrition Month®, sponsored by the American Dietetic Association, Aramark locations in March will participate in a variety of health and nutrition-focused activities.

Dietitians at hundreds of Aramark-managed hospitals and health systems will lead on-site nutrition fairs and educational initiatives to raise awareness of the importance of eating more healthfully. In addition, Aramark-managed school districts have developed nutrition-related educational tools; posters; banners; healthy snack promotions; Treat Yourself Right fairs; student assemblies featuring Spike, Aramark's own nutrition mascot; nutrition webinars; public address announcements; and graphics to communicate the importance of adopting a healthy lifestyle.

Editor's Insight: Vending operators have no choice but to recognize the consumers' concern about healthy eating, even if most consumers do not view the vending machine as a venue that provides healthier alternatives. Changing the consumers' perception of vending is one of the most pressing goals the industry faces.

Healthy alternatives were among the more notable highlights at the National Automatic Merchandising Association (NAMA) Expo in Atlanta, Ga. NAMA officials updated the membership on its Balanced For Life Healthy eating initiative at its annual meeting, which kicked off the convention. This year, the focus extends beyond schools to the work place. 03-03-06 by Elliot Maras