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M2M Magazine, which covers the rising machine-to-machine technology industry, presented Zoom Systems with its gold award for the retail category during its 2008 Value Chain Awards at a formal dinner and ceremony concluding the fourth annual M2M United conference.
The Value Chain Awards recognize the most successful adopters of M2M technology and the teams of solution providers that made their successes possible.
The 2008 winners were selected by a group of industry analysts based on the overall strength of the deployment, especially the level of innovation and the business value obtained. To learn more about M2M United and the Value Chain Awards, visit www.specialtypub.com/m2m/united.
Editor's Insight: Zoom Systems has been one of the most visible successes in robotic retailing. The company gained a lot of publicity in the past two years for its iPod machines which, according to reports, have been a big success. More recently, Zoom Systems has introduced Proactive branded machines that sell acne-deterring skin care products.
This is evidence that consumers are becoming more accepting of robotic retailing as a channel for high ticket products.
Remote monitoring technology, digital video screens and the cashless transaction capability all contribute to a magnificent opportunity for consumer product marketers.
Today's consumers are more comfortable with technology. Hence, the momentum for automated retailing systems such as this will grow.
These robotic retailing systems will not replace traditional vending; they are more expensive and there are fewer locations where they can be placed. They will, however, enhance the consumer acceptance of cashless vending.
A new day is dawning for the vending industry, thanks in large measure to cashless technology. 06-27-08 by Elliot Maras